Think Beacons are only for Retail? Think Again.

 

There has been a lot of talk about the Retail industry being revitalized by beacons. Beacon use cases for in-store journey mapping, and instant promotions have been displayed by retailers such as Macy’s and The Apple Store. The following industries have found unique ways to connect their physical locations to their customer’s mobile devices for the purpose of providing an engaging experience.

Airlines

Airlines have been at the forefront of mobile adoption for their customers. 67% of airlines now allows customers to use mobile check-in for their flights.

 

Virgin Atlantic recently announced that it will be using beacon technology to provide customers with updates and flash offers as they move through Heathrow airport in the U.K. American Airlines has also been piloting beacon programs in five U.S Airports. These beacons will be used to provide customers with time appropriate offers (ex. seat upgrades once they’ve passed security). American Airlines also announced plans to work with British Airways to merge their beacon technologies.

Sports

With attendance in the thousands and die hard fans, beacons provide an excellent opportunity for sports teams to engage with fans for a richer experience.

 

Last month, the Orlando Magic became the first NBA team to deploy beacons inside Amway Center. The beacons will connect with fans as soon as they enter the building, and provide them with e-tickets, seat upgrade options, and fan activities happening around Amway Center.

 

Baseball has also picked up on the beacon phenomenon. Major League baseball teams such as the San Francisco Giants and Oakland Athletics have begun piloting beacons to interact with fans inside stadiums.

Museums and Exhibitions

Museums and exhibitions are finding new ways to for visitors and tourists to enjoy their experience. The National Slate Museum in Wales was the first national museum to implement beacons. As visitors interact with exhibits, they will receive further exhibit information on their phones.

 

For the International Day of Mine Awareness, the United Nations in New York, set up an exhibit that uses ibeacons to connect with an app, and simulate the experience of walking through a minefield.

 

As beacon adoption continues to grow, so will the various uses and industries that deploy them. Clearbridge Mobile also believes that capturing and analyzing the data the comes with customer interaction from beacons, will further help shape customer experiences within industries.