How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time.” - Ooyala Global Video Index Q4 2015 While "cord-cutter" has been a common industry term ever...
OTT Content: The Outlook for the Connected TV Market in 2017
Over-the-top content – film and TV services delivered directly over the Internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon is expected to increase fourfold...
The “Cord-Nevers”: How Millennials Are Driving The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time” - Ooyala Global Video Index Q4 2015 While cord-cutter has been a common industry term ever...
Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part...
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for...
Is The TV Everywhere Authentication “Problem” a Myth?
Authentication – the login and verification process a subscriber completes to get access to content – has consistently been called out as a major barrier to TVE adoption by industry executives. The perception of TV Everywhere authentication as a key challenge is pervasive enough that...
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because...
OTT Devices Drive Online Ad Growth
In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as...
6 Reasons OTT Content Will Dominate The Connected TV Market
Over-the-top content – film and TV services delivered directly over the internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon, is expected to increase fourfold...
The Anatomy of The Perfect Media App [Slideshare]
Your audience is changing. With more options than ever to watch content where they want, how they want, and when they want, viewers are no longer confined to the living room. The move away from the traditional cable model, commonly called cord-cutting, is a growing reality...