How Retailers Can Leverage Mobile Apps During The Holidays
The world’s top retailers have already realized the critical role mobile plays in the omnichannel experience. While brick-and-mortar sales still represent the majority of revenue, mobile is essential to marketing, sales, and operations. Retail mobile apps are a key part in this shift, with shopping app...
Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate...
Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high...
How Mobile Apps Are Driving OmniChannel Retailing
How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as...
How Beacons Can Boost Your Retail Sales
With practices like showrooming negatively impacting physical sales, retailers have been thinking beyond brick-and-mortar to offer more powerful, multi-channel experiences to engage customers and drive business. Mobile has been a large part of the strategy as m-commerce solutions have proven to be both viable and...
Mobile Apps vs. Mobile Web: What Retailers Need To Know
Last year, the big headline was that mobile internet usage surpassed desktop internet usage. Now, there’s more to add to the story: not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not...
The Future of Retailing
For those of you who had the chance to catch up with us at IRCE 2015, you’ve seen our take on the future of retailing. The concepts we came up with were prompted by a slew of “next big thing” articles that we found a...
Develop an Idea and Sell it Fast: Small Companies Have a Chance
With Amazon’s recent acquisition of the popular video streaming company Twitch a trend has come to fruition: develop an idea no matter the size or scale, get some popularity behind it and then sell it for as much as possible. Let’s get some facts behind...
Think Beacons are only for Retail? Think Again.
There has been a lot of talk about the Retail industry being revitalized by beacons. Beacon use cases for in-store journey mapping, and instant promotions have been displayed by retailers such as Macy’s and The Apple Store. The following industries have found unique ways to...
What Are Beacons and Who’s Using Them?
Beacons are set to revitalize the retail industry. It is widely known that customers are already using their smartphones to shop while inside retail stores. Beacons will combine both the digital and in-store shopping experiences to bring value to customers (via instant push notifications and...