Beacon Technology: What It Is & How It Works
Low cost, easy to use and install, and incredibly effective, beacon technology has become a popular way to engage with customers - especially in retail and marketing. Picture this: you step into a store to look at their shoe display, and suddenly you get a notification...
Mobile Commerce: Definition, Advantages & Disadvantages
Chances are, you’re one of the more than 6 billion people on the planet that owns a smartphone. You may even be reading this on a mobile device! As such, it’s safe to assume you already know how much of an impact that device has...
Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?
Not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform use in retail continues to grow significantly more than in other verticals. Source: Amazon With...
How to Create a Better Mobile Checkout Experience
There’s been a steady growth in mobile shopping as people are becoming more confident with their mobile purchases. For many retail apps, however, customer conversion rates remain low. Shoppers are transitioning from their personal computers to their mobile phones and now have a whole new...
How Retail Apps Are Adding Value For Your Customers
Retail apps are developing faster each year and entirely changing the shopping experience. They are becoming an important personal shopping tool for many consumers worldwide. Retailers are developing apps that appeal to consumers’ shopping needs such as product browsing, rewards points, suggestions, and even transactions....
The Top Mobile Shopping Issues Your Customers Are Facing
It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile...
Download: A Retailer’s Guide to App Analytics
A Retailer's Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool...
Retail Shoppers Are Demanding Mobile Apps – Here’s Why
Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story: The typical app visitor...
How Mobile Apps Can Increase Operational Efficiency In-Store
Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise. At Clearbridge we have a wealth of...
How Retail Apps Are Attracting The Millennial Shopper
With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging...