How to Gain & Maintain Project Velocity
One of the major risks in software development is time. For a myriad of reasons, from aggressive (sometimes unrealistic) estimations to a fundamental misunderstanding of project scope versus team capacity, projects become delayed and deadlines are missed. In agile development, the concept of velocity was...
4 Essential Tools to Boost Team Collaboration
Miscommunication is common among both small and large teams, especially when there's a lack of cohesive work environment. If a business can’t effectively communicate internally among employees, they won’t be able to communicate with their external stakeholders, in turn, failing to meet their business goals....
Rethinking Process: Squad-Based Agile Development
In agile mobile app development, building a product should be a collaborative and transparent process. Our process is inspired by common agile philosophies such as Lean and Kanban, which help us deliver compelling mobile experiences for our users. Our custom squad-based development process at Clearbridge...
An Introductory Guide to Customer Journey Mapping
Many companies don’t adequately track the customer journey which is essential in order to adapt to changing customer behaviors. To ensure that your customer experience is as smooth as possible, it’s important to implement a customer-centric strategy that will turn customers into loyal brand followers....
An Introduction to Product Management: Discovery and Definition
Introducing a new product to the market should be an iterative process to validate assumptions about user behavior and the product itself. Often, a prototype isn’t enough to validate the product and achieve internal buy-in. An iterative process is highly beneficial to continuously meet the...
The Essential Product Launch Checklist
Whether you’re launching a new product, undergoing a product relaunch, or updating your product, a launch can either save or cost you a lot of time and money. These 5 steps will help your team, whether large or small, maximize user retention, drive daily usage,...
Why You Need to Create User Personas For Your App
What Are User Personas? After research has been conducted on a specific set of users, it’s turned into a profile or user persona that imitates a real customer. Essentially, a persona is personified data derived from user behaviors, attitudes, pain points, and their needs and wants...
The Step-By-Step Guide to Product Discovery
Product discovery is an important yet often overlooked aspect of product development. Too often, usability is emphasized at the expense of utility. While the former is crucial, it is empty without considering the latter. Product discovery is a process that helps us make sure we’re...
How to Build a Mobile App Requirements Document
A mobile app requirements document acts as the foundation of your product, outlining the business logic, listing the technical specifications, and ultimately guiding your team from early concepting stages to the final sprint. This post is going to walk you through how to build an effective mobile app...
Common App Development Challenges That Will Kill Your Project
While every app development project comes with its own challenges, there are a few that tend to surface time and again, regardless of the nature of the project itself. This post looks at three of the most common app development challenges that will kill your...