Essential Principles For User-Centered Mobile Design
Effective mobile app design covers many areas: aesthetically it should be consistent with your brand; structurally it should follow best design practices depending on the platform and devices being designed for; and from a UX standpoint, it needs to provide your users with a seamless,...
An Introduction to Product Management: Discovery and Definition
Introducing a new product to the market should be an iterative process to validate assumptions about user behavior and the product itself. Often, a prototype isn’t enough to validate the product and achieve internal buy-in. An iterative process is highly beneficial to continuously meet the...
Lessons Learned: Developing for Virtual Reality
Virtual Reality is steadily becoming more accessible to the average consumer. With users demanding more immersive experiences and market options becoming more varied, the VR industry is likely to grow considerably in the near future; according to Deloitte, it will reach 1 billion USD by...
The High-Tech Era: Adapting For Survival
Adapting For Survival Consumers are expecting constant innovation in the high-tech era we live in today and if companies can’t keep up, the consequences aren’t as forgiving. Brands aren’t as resilient today as they once were and many are being forced from a highly competitive market...
WWDC 2016: Everything You Need to Know
Last week Apple hosted its annual Worldwide Developer Conference (WWDC). Frankly, it paled in comparison to Google I/O last month, with some notable omissions and let downs – no mention of anything related to virtual reality, no major update to the tvOS platform, etc. While...
Daydream and VR: Why The Industry is Growing Faster Than Expected
There’s been a lot of conversation about what’s to come for virtual reality. Daydream was showcased at the 2016 Google I/O conference just last month, suggesting that VR might become more widely accessible to consumers sooner than many expected. With basic (Google Cardboard), high-end (Oculus...
The Ultimate Design Decision: Skeuomorphism Vs. Flat Design
At the 2013 Worldwide Developers Conference, the new iOS 7 interface transformed from a rich 3D design to a flat 2D design which sparked a lot of conversation. Although both desat ign concepts are still used widely today, there are pros and cons for each style,...
4 Strategies For Product Validation
You’ve conducted your research and you know who you’re creating your app for, but how do you know what your target audience wants? How do you know if you’re building the right product for the right people? Product validation, specifically for app development, is an...
How to Create a Better Mobile Checkout Experience
There’s been a steady growth in mobile shopping as people are becoming more confident with their mobile purchases. For many retail apps, however, customer conversion rates remain low. Shoppers are transitioning from their personal computers to their mobile phones and now have a whole new...
Why You Need to Create User Personas For Your App
What Are User Personas? After research has been conducted on a specific set of users, it’s turned into a profile or user persona that imitates a real customer. Essentially, a persona is personified data derived from user behaviors, attitudes, pain points, and their needs and wants...