Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89...
How to Build The Ultimate Go-to-Market Strategy [Slideshare]
How To Build The Ultimate Go-To-Market Strategy For Your App from Clearbridge Mobile Transcript: How to Build The Ultimate Go-to-Market Strategy SUCCESS IN THE APP MARKET Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only...
Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers...
Lessons Learned: Developing For Tizen TV
The New Operating System With so many smart TV platforms having poor navigation and complicated UI, many users turn to Apple and Roku for a more user-friendly experience. Samsung’s Tizen is a new, flexible operating system developed by a community of developers, under an open source...
Strategy, Discovery & Prototyping: How FoCus Has Helped Our Clients
We’ve written in length about the importance of product discovery and definition and the benefits of mobile app prototyping. We do these phases with all of our clients as part of our end-to-end development process, but we also offer a service called Focus that specifically...
A Beginner’s Guide: POC vs. MVP vs. Prototype
Many companies struggle to decide whether creating a proof of concept (POC), prototype, or minimum viable product (or a combination) is the right route for their project. Understanding and properly utilizing these 3 different methods will ensure that your product idea is received well by...
How We Tackle Quality Assurance at Clearbridge
In the mobile application market, there are millions of apps for users to download on their devices. Last June, Apple announced that its App Store hit a shocking 130 billion downloads. Mobile apps are used in millions of users’ daily lives, but what makes forerunning...
Why Code Reviews Are Crucial For Product Quality
Code reviews are a system of peer reviews that involve developers looking over code that they didn’t write and providing feedback. At Clearbridge, code reviews are included in our cross-developer verification process that is part of every project we work on. This post is going...
Rethinking Process: Squad-Based Agile Development
In agile mobile app development, building a product should be a collaborative and transparent process. Our process is inspired by common agile philosophies such as Lean and Kanban, which help us deliver compelling mobile experiences for our users. Our custom squad-based development process at Clearbridge...
An Introductory Guide to Customer Journey Mapping
Many companies don’t adequately track the customer journey which is essential in order to adapt to changing customer behaviors. To ensure that your customer experience is as smooth as possible, it’s important to implement a customer-centric strategy that will turn customers into loyal brand followers....