Building a Custom Mobile App vs. Using An Off-The-Shelf Product
A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. The mobile app market is expected to reach $61 billion by 2018. However, many companies are often uncertain about how to proceed with mobile...
How to Ensure Long-Term Success for Your Mobile App
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your...
3 Effective Strategies to Validate Your Mobile App Idea
Many organizations struggle to decide whether creating a proof of concept (POC), prototype, or minimum viable product (or a combination) is the right route for their project. Understanding and properly utilizing these 3 different methods can help validate your mobile app idea and ensure that your...
8 Advantages of Using Swift for iOS Development
For a long time, Objective-C was the primary programming language used for creating OSX and iOS applications. Objective-C is fundamentally a superset of C with added object-oriented features and dynamic runtime. In 2014 Apple introduced a new programming language called Swift which was described as...
5 Major Mobile App Budgeting Mistakes
Mobile app budgeting is a task not many companies are adequately equipped for. Despite the prominence of mobile and the number of organizations that are realizing its importance, it’s surprising how little is understood about what it takes to build a fully functional, user-ready mobile...
How to Increase User Retention With Mobile App Onboarding
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates, but can also help boost long-term success metrics like user retention and user lifetime value. To boost retention, your apps needs to be cutting-edge and offer a seamless user experience,...
Download the State of the Nation: 2017 Enterprise Mobility Outlook
Enterprise mobility initiatives – particularly mobile app development – have become more urgent moving into 2017. Enterprises are no longer just in competition with other large enterprises, but increasingly with mobile-first companies that are disrupting industries and capturing market share. These fast-moving, agile startups have...
Product Discovery Essentials For Mobile App Development
Product discovery is an important yet often overlooked aspect of product development. Too often, usability is emphasized at the expense of utility. While the former is crucial, it is empty without considering the latter. Product discovery is a process that helps us make sure we’re...
How Artificial Intelligence is Driving Mobile App Personalization
Artificial intelligence (AI) has increasingly become one of the hottest topics in both business and science. More leading tech companies are showing their interest in AI investment, from Google’s $400 million acquisition of DeepMind and Faraday Future’s unveiling of self-driving supercars at CES 2017. These...
7 Mobile App Development Trends to Watch Out For in 2017
This past year shaped up to be a phenomenal year for the app economy, and 2017 is set to be another progressive year. There’s been a continuous growth in the number of companies that are adopting the mobile-first mindset, and realizing that mobile is no...