How to Choose the Best Features for Your Mobile App
The development of a successful product begins with a solid foundation of planning. This foundation commonly takes the form of a Product Requirements Document (PRD) or User Stories – sometimes a combination – which are created during the product definition phase. On a high level, the...
Artificial Intelligence in Mobile Banking: Reshaping The Customer Experience
Artificial intelligence (AI) in banking is not a new concept. The ability for machines to interact and learn to complete tasks previously done by humans goes back decades. The availability of data, open-source software, cloud computing, and fast processing speeds are contributing to the widespread...
How to Drive Continuous Success With a Post-Launch Mobile App Strategy
The focus on mobile app projects is typically on launching, with little regard for what happens after launch. This isn’t surprising; launching a mobile app is very difficult, and the majority of a team’s effort will be spent on getting the product to market in...
How Flexibility in Mobile App Development Can Boost Product Quality
Projects fail for a myriad of reasons ranging from a lack of transparency during development to shortened project deadlines. The commonality between many project failures is a lack of flexibility with project constraints. Avoiding project failure, however, requires knowing exactly what causes the project to fail in the first place. The...
4 Must-Haves For a Successful Mobile App
2016 was a record-shattering year for the App Store and doesn't show any sign of slowing down soon. App Annie forecasts that gross mobile app spend - including app store spend and advertising spend - will hit $166 billion in 2017. There's been continuous growth in...
Key Challenges in Enterprise Mobile App Development: Customer-Facing Apps
This is the second of two articles on the key challenges of enterprise mobile app development. The first part discussed the challenges to developing and shipping employee-facing enterprise mobile apps. Customer-facing enterprise apps carry many similar challenges you would face when creating employee-facing apps, but with...
7 Key Benefits of Mobile App Deep Linking
Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and...
Key Challenges in Enterprise Mobile App Development: Employee-Facing Apps
This is the first of two articles on the key challenges of enterprise mobile app development. The second article to this two-part series discusses the challenges to developing and shipping customer-facing enterprise mobile apps. In the enterprise mobility space, there are a myriad of strategies and...
Choosing the Right Go-to-Market Strategy For Your App
Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only take you so far. The reality is that most apps fail: <1% of consumer mobile apps will be considered a financial success by their developers through...
App Delivery: Partnering With a Firm vs. In-House Development
As more organizations look to ramp up mobile development efforts, many are struggling with a key decision: do we keep mobile efforts in-house, or find a mobile app development firm to partner with? This is not a question that is easily answered. In fact, it...