Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part...
Using Video Metrics to Drive Product Evolution: Content & Business Metrics
This is the first of three posts in our Video Metrics Series. For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data...
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for...
Is The TV Everywhere Authentication “Problem” a Myth?
Authentication – the login and verification process a subscriber completes to get access to content – has consistently been called out as a major barrier to TVE adoption by industry executives. The perception of TV Everywhere authentication as a key challenge is pervasive enough that...
Overcoming tvOS Development Challenges: Focus, Animations, and Search
We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the...
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because...
6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]
With the introduction of tvOS and App Store on Apple TV, building apps for the platform has become less complex. Developers will find tvOS familiar, as it uses many of the same frameworks and APIs as iOS. And with the App Store, the submission process...
OTT Devices Drive Online Ad Growth
In our previous post, 6 Reasons OTT Content Will Dominate The Connected TV Market, we looked at the evolution and growth of the OTT market primarily in terms of content. It looks like the advertising opportunities are also going to be a driving force as...
tvOS Just Made Apple TV Way More Interesting
Think Apple TV is only for movies, shows, and games? Think again. Though somewhat overshadowed by the introduction of iPhone6s and 6s+, the release of the new Apple TV is arguably the most exciting thing to be announced by Apple at their September 9th event. In...
How The New Apple TV Will Transform The TV Experience
Announced yesterday, the new Apple TV may have what it takes to transform the TV space. With a myriad of new features and functions introduced, the platform will be much more appealing to consumers and developers alike. Since its initial launch, one of the greatest downfalls...