Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
While mobile technology has allowed us to break down geography and stay connected from anywhere, location is proving to be more important than ever. For many categories of mobile apps, personalization, context, and location are the trifecta of exceptional user experience. A personalized and contextually...
The Physical Web: Bringing IoT to The Masses
Last month, support for the Physical Web expanded to Google Chrome for Android devices. With over 800 million Android users now able to experience it (and existing support on iOS 8.0+), the Physical Web is an important step in bringing the Internet of Things (IoT) to a...
Mobile Payment Transactions: BLE or NFC?
The mobile payments and retail industries have been buzzing on the debate of which data transfer technology is best suited to carry out mobile transactions: BLE or NFC. On one side, companies such as PayPal and Apple are promoting BLE beacons to carry out contactless...