Choosing The Right App Monetization Strategy
Build an app. Launch the app. Make lots of money. Wonderful sentiment, but it’s a bit more complicated than that. There is a massive amount of choice for users, with over 1.6 million apps in Google Play Store; 1.5 million apps in Apple’s App Store; and...
How to Use Push Notifications to Reduce App Churn
In the early stages of an app’s release, rapid growth is the focus, with user acquisition the most important metric for success. While it remains important as the app matures, user retention becomes equally – if not more – important. John Koetsier of VentureBeat even goes...
The Benefits of Building A Minimum Viable Product (MVP)
What do highly successful apps like Uber, Instagram, and Snapchat have in common? They all started as something much simpler than they are today. They're mature apps, the result of years of development and large amounts of capital. Developing an app of this scope requires a lot...
The Answer to Ad-Blocking in iOS9 Lies Within Mobile Apps
While excitement has surrounded the release of iOS9, the addition of ad-blocking capabilities on Safari has been met with a much more tepid reaction in some circles. Many companies perceive this as a threat to their current business models, particularly online publishers and organizations who have...
The 8 Metrics You Should be Using to Track App Success
This is a guest post from app lifecycle management platform Localytics; a similar version was published on their blog. Nearly 25% of apps downloaded are never used more than once - up from 22% just two years ago. Creating an engaging user experience is becoming...
How to Write an Amazing Mobile App RFP
For a lot of companies, venturing into the mobile application development space for the first time can be intimidating. Mobile app partners can range from a freelance developer to a team of 1,000+. Knowing the right vendor to select for your mobile app development needs starts...
You’re Doing It Wrong: The Top 4 Reasons Why Apps Fail
Mobile apps continue to flood the market. According to Statista, as of July 2015, there were: 1.6 million apps available for download in Google Play 1.5 million apps available for download in Apple App Store Just under 1 million apps available in Amazon Appstore, Windows...
How To Drive Downloads With App Store Optimization (ASO)
Looking for ways to drive more app downloads? It’s time to embrace the practice of App Store Optimization (ASO). According to a survey by Forrester Research, the majority of users discover apps by searching within the app stores (Apple App Store, Google Play, etc.). In fact,...
App Monetization Strategies for TVE & Media
Back in February, a House of Cards episode featured Frank Underwood playing a game called Monument Valley on his tablet. The effect of the feature was almost immediate, with the app jumping significantly in major app stores. But what if there was more to it? What...
Android Apps: Which Store Should I Publish To?
When developing for iOS devices, developers have a simple decision to make when it comes to where to release a product. There are a limited amount of devices that are restricted to iOS software. Android developers have a vast assortment of options when it comes to...