Using Video Metrics To Drive Product Evolution: QoS Metrics
This is the third and final post in our Video Metrics Series In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality...
Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part...
Using Video Metrics to Drive Product Evolution: Content & Business Metrics
This is the first of three posts in our Video Metrics Series. For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data...
Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning
Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common. The “publish and pray” approach has two major...
Building for Long-Term Success: The Principles of Sustainable App Development
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. // While there is no manual for future-proofing...
7 Mobile App Onboarding Tips That Increase User Retention
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates but can also help boost long-term success metrics like user retention and user lifetime value. - // This post describes the best practices for creating an effective user onboarding...
Low Risk, High Predictability: Why We Created Our Custom Agile Process
Successful products are born from more than just strong technical and design capabilities. You can build a product with great functionality and beautiful design, but that product could have gone over budget, been released late, and gone beyond scope. That’s why process is equally, if...
Why Enterprise Mobile Apps Fail
Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over...
5 Methods For Increasing App Engagement & User Retention
Mobile app engagement and mobile app retention are two distinct but related metrics that can be measured to indicate the success of an application. Low app engagement and retention are a recipe for failure, while high engagement and retention equals the opposite. Engagement – describes how active users...
Android vs. iOS: How To Choose The Right Platform To Build For
The ideal approach to mobile app development would be to create both Android and iOS apps from the get-go to reach the widest user base possible. However, this isn’t always feasible, for a number of reasons ranging from timeframe to budget, to resource constraints, etc....