How to Build The Ultimate Go-to-Market Strategy [Slideshare]
How To Build The Ultimate Go-To-Market Strategy For Your App from Clearbridge Mobile Transcript: How to Build The Ultimate Go-to-Market Strategy SUCCESS IN THE APP MARKET Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only...
Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers...
Strategy, Discovery & Prototyping: How FoCus Has Helped Our Clients
We’ve written in length about the importance of product discovery and definition and the benefits of mobile app prototyping. We do these phases with all of our clients as part of our end-to-end development process, but we also offer a service called Focus that specifically...
The High-Tech Era: Adapting For Survival
Adapting For Survival Consumers are expecting constant innovation in the high-tech era we live in today and if companies can’t keep up, the consequences aren’t as forgiving. Brands aren’t as resilient today as they once were and many are being forced from a highly competitive market...
The Essential Product Launch Checklist
Whether you’re launching a new product, undergoing a product relaunch, or updating your product, a launch can either save or cost you a lot of time and money. These 5 steps will help your team, whether large or small, maximize user retention, drive daily usage,...
4 Strategies For Product Validation
You’ve conducted your research and you know who you’re creating your app for, but how do you know what your target audience wants? How do you know if you’re building the right product for the right people? Product validation, specifically for app development, is an...
Introducing FoCuS: The Comprehensive Mobile App Prototyping Solution
Mobile app prototyping is a tremendously valuable exercise. It allows you to create a visualization of how your mobile app will function, demonstrate user flows, and give an idea of design and layout. For those who have a good idea of what their mobile strategy is...
Why Mobile App Deep Linking Matters
What is Mobile Deep Linking? Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social...
How to Build a Mobile App Requirements Document
A mobile app requirements document acts as the foundation of your product, outlining the business logic, listing the technical specifications, and ultimately guiding your team from early concepting stages to the final sprint. This post is going to walk you through how to build an effective mobile app...
Product Ideation: Building Innovation Into Your Development Process
Even in agile environments that encourage collaboration, product definition can become a siloed activity. In the day-to-day grind, with project teams focused on their particular tasks, the product owner bears the brunt of mapping out the product vision, often with little input from other members...