How to Ensure Long-Term Success for Your Mobile App
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your...
5 Major Mobile App Budgeting Mistakes
Mobile app budgeting is a task not many companies are adequately equipped for. Despite the prominence of mobile and the number of organizations that are realizing its importance, it’s surprising how little is understood about what it takes to build a fully functional, user-ready mobile...
How to Increase User Retention With Mobile App Onboarding
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates, but can also help boost long-term success metrics like user retention and user lifetime value. To boost retention, your apps needs to be cutting-edge and offer a seamless user experience,...
Download the State of the Nation: 2017 Enterprise Mobility Outlook
Enterprise mobility initiatives – particularly mobile app development – have become more urgent moving into 2017. Enterprises are no longer just in competition with other large enterprises, but increasingly with mobile-first companies that are disrupting industries and capturing market share. These fast-moving, agile startups have...
Mobile App Analytics You Should be Tracking to Boost Performance
Developing and releasing a mobile app is just the first step in the long journey to delivering a top performing mobile app. Many users anticipate the release of a new app but are often left disappointed as expectations are unmet. The app market is saturated...
Is a Soft Launch The Right Strategy For Your Mobile App?
You’ve built an app that you assume will be successful in the app market but how do you validate this before releasing to your primary market? You need to ensure that you’re entering the app market with a battle-tested product that will yield high user...
The 4-Step Process for a Worry Free Mobile A/B Test
If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How...
Mobile Ad Monetization: How to Generate Sustainable In-App Revenue
You’ve built an app that has a lot of potential in the app market and now you need to consider your monetization strategy. If your app doesn’t offer enough value beyond similar free options, or if you can’t prove that value upfront, many users will...
How to Research and Define an App Monetization Strategy
In our previous two posts, we discussed finding opportunity in the app market, focusing on identifying user pain points and conducting competitor research. In the context of creating your go-to-market app strategy, a logical extension of this is diving into how your app will generate...
Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89...