Product Ideation: Building Innovation Into Your Development Process
Even in agile environments that encourage collaboration, product definition can become a siloed activity. In the day-to-day grind, with project teams focused on their particular tasks, the product owner bears the brunt of mapping out the product vision, often with little input from other members...
A Strategic Guide to Enterprise Mobility
In 2017, there's a new sense of urgency for Enterprise Mobility initiatives. Enterprises aren't just in competition with each other, but with an increasing number of mobile-first companies that are disrupting industries and capturing market share. In today's competitive market, enterprises must make mobile a...
2017 Trends in Enterprise Mobility [Infographic]
Enterprise mobility has been on the radar of organizations for a while, yet for many, it has been a roadmap item rather than a priority. Mobile projects have been delayed, viewed as unimportant, or deemed “nice-to-haves.” Moving into 2017, there's a new sense of urgency....
How to Choose the Best Features for Your Mobile App
The development of a successful product begins with a solid foundation of planning. This foundation commonly takes the form of a Product Requirements Document (PRD) or User Stories – sometimes a combination – which are created during the product definition phase. On a high level, the...
How to Drive Continuous Success With a Post-Launch Mobile App Strategy
The focus on mobile app projects is typically on launching, with little regard for what happens after launch. This isn’t surprising; launching a mobile app is very difficult, and the majority of a team’s effort will be spent on getting the product to market in...
4 Must-Haves For a Successful Mobile App
2016 was a record-shattering year for the App Store and doesn't show any sign of slowing down soon. App Annie forecasts that gross mobile app spend - including app store spend and advertising spend - will hit $166 billion in 2017. There's been continuous growth in...
7 Key Benefits of Mobile App Deep Linking
Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and...
Key Challenges in Enterprise Mobile App Development: Employee-Facing Apps
This is the first of two articles on the key challenges of enterprise mobile app development. The second article to this two-part series discusses the challenges to developing and shipping customer-facing enterprise mobile apps. In the enterprise mobility space, there are a myriad of strategies and...
Choosing the Right Go-to-Market Strategy For Your App
Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only take you so far. The reality is that most apps fail: <1% of consumer mobile apps will be considered a financial success by their developers through...
Building a Custom Mobile App vs. Using An Off-The-Shelf Product
A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. The mobile app market is expected to reach $61 billion by 2018. However, many companies are often uncertain about how to proceed with mobile...