3 Effective Strategies to Validate Your Mobile App Idea
Many organizations struggle to decide whether creating a proof of concept (POC), prototype, or minimum viable product (or a combination) is the right route for their project. Understanding and properly utilizing these 3 different methods can help validate your mobile app idea and ensure that your...
8 Advantages of Using Swift for iOS Development
For a long time, Objective-C was the primary programming language used for creating OSX and iOS applications. Objective-C is fundamentally a superset of C with added object-oriented features and dynamic runtime. In 2014 Apple introduced a new programming language called Swift which was described as...
5 Major Mobile App Budgeting Mistakes
Mobile app budgeting is a task not many companies are adequately equipped for. Despite the prominence of mobile and the number of organizations that are realizing its importance, it’s surprising how little is understood about what it takes to build a fully functional, user-ready mobile...
How to Increase User Retention With Mobile App Onboarding
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates, but can also help boost long-term success metrics like user retention and user lifetime value. To boost retention, your apps needs to be cutting-edge and offer a seamless user experience,...
Download the State of the Nation: 2017 Enterprise Mobility Outlook
Enterprise mobility initiatives – particularly mobile app development – have become more urgent moving into 2017. Enterprises are no longer just in competition with other large enterprises, but increasingly with mobile-first companies that are disrupting industries and capturing market share. These fast-moving, agile startups have...
Product Discovery Essentials For Mobile App Development
Product discovery is an important yet often overlooked aspect of product development. Too often, usability is emphasized at the expense of utility. While the former is crucial, it is empty without considering the latter. Product discovery is a process that helps us make sure we’re...
Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?
Not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform use in retail continues to grow significantly more than in other verticals. Source: Amazon With...
How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time.” - Ooyala Global Video Index Q4 2015 While "cord-cutter" has been a common industry term ever...
How Artificial Intelligence is Driving Mobile App Personalization
Artificial intelligence (AI) has increasingly become one of the hottest topics in both business and science. More leading tech companies are showing their interest in AI investment, from Google’s $400 million acquisition of DeepMind and Faraday Future’s unveiling of self-driving supercars at CES 2017. These...
OTT Content: The Outlook for the Connected TV Market in 2017
Over-the-top content – film and TV services delivered directly over the Internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon is expected to increase fourfold...