How to Drive Continuous Success With a Post-Launch Mobile App Strategy
The focus on mobile app projects is typically on launching, with little regard for what happens after launch. This isn’t surprising; launching a mobile app is very difficult, and the majority of a team’s effort will be spent on getting the product to market in...
How Flexibility in Mobile App Development Can Boost Product Quality
Projects fail for a myriad of reasons ranging from a lack of transparency during development to shortened project deadlines. The commonality between many project failures is a lack of flexibility with project constraints. Avoiding project failure, however, requires knowing exactly what causes the project to fail in the first place. The...
4 Must-Haves For a Successful Mobile App
2016 was a record-shattering year for the App Store and doesn't show any sign of slowing down soon. App Annie forecasts that gross mobile app spend - including app store spend and advertising spend - will hit $166 billion in 2017. There's been continuous growth in...
Key Challenges in Enterprise Mobile App Development: Customer-Facing Apps
This is the second of two articles on the key challenges of enterprise mobile app development. The first part discussed the challenges to developing and shipping employee-facing enterprise mobile apps. Customer-facing enterprise apps carry many similar challenges you would face when creating employee-facing apps, but with...
7 Key Benefits of Mobile App Deep Linking
Mobile deep linking (also called mobile app deep linking), is the process of using a URI to link to specific pages or locations within a mobile application. It can be used in a variety of ways – via notifications, email, SMS, social media, etc. – and...
Key Challenges in Enterprise Mobile App Development: Employee-Facing Apps
This is the first of two articles on the key challenges of enterprise mobile app development. The second article to this two-part series discusses the challenges to developing and shipping customer-facing enterprise mobile apps. In the enterprise mobility space, there are a myriad of strategies and...
Choosing the Right Go-to-Market Strategy For Your App
Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only take you so far. The reality is that most apps fail: <1% of consumer mobile apps will be considered a financial success by their developers through...
App Delivery: Partnering With a Firm vs. In-House Development
As more organizations look to ramp up mobile development efforts, many are struggling with a key decision: do we keep mobile efforts in-house, or find a mobile app development firm to partner with? This is not a question that is easily answered. In fact, it...
Building a Custom Mobile App vs. Using An Off-The-Shelf Product
A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. The mobile app market is expected to reach $61 billion by 2018. However, many companies are often uncertain about how to proceed with mobile...
How to Ensure Long-Term Success for Your Mobile App
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. While there is no manual for future-proofing your...