Why Enterprise Mobile Apps Fail
Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over...
This Year in Connected TV: The Biggest Trends Of 2015
In 2014, U.S broadband subscribers surpassed TV subscribers for the first time. As the decrease of TV subscribers continued, 2015 was looking to be the year that cord-cutting would impact the industry. Taking a look back into 2015, it turned out to be true for...
Is The TV Everywhere Authentication “Problem” a Myth?
Authentication – the login and verification process a subscriber completes to get access to content – has consistently been called out as a major barrier to TVE adoption by industry executives. The perception of TV Everywhere authentication as a key challenge is pervasive enough that...
How Retail Apps Are Attracting The Millennial Shopper
With $200 billion in annual buying power and representing almost a quarter of the US population, it’s easy to see why millennials are such a coveted group for retailers. Given the potential for revenue, many retailers are putting an increased focus on more effectively engaging...
5 Methods For Increasing App Engagement & User Retention
Mobile app engagement and mobile app retention are two distinct but related metrics that can be measured to indicate the success of an application. Low app engagement and retention are a recipe for failure, while high engagement and retention equals the opposite. Engagement – describes how active users...
Ad Declaration Will Soon be Required for all Android Apps
Google has begun reaching out to developers asking them to declare if their apps include ads, a move that has extended last year’s Designed for Families ad-labelling initiative to all Google Play app download pages. After January 11, 2016, developers will no longer be able...
How Retailers Can Leverage Mobile Apps During The Holidays
The world’s top retailers have already realized the critical role mobile plays in the omnichannel experience. While brick-and-mortar sales still represent the majority of revenue, mobile is essential to marketing, sales, and operations. Retail mobile apps are a key part in this shift, with shopping app...
Overcoming tvOS Development Challenges: Focus, Animations, and Search
We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the...
Android vs. iOS: How To Choose The Right Platform To Build For
The ideal approach to mobile app development would be to create both Android and iOS apps from the get-go to reach the widest user base possible. However, this isn’t always feasible, for a number of reasons ranging from timeframe to budget, to resource constraints, etc....
Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate...