The Top Mobile Shopping Issues Your Customers Are Facing
It seems that retailers still have a long way to go to offer the mobile experiences that their customers expect. According to a February 2016 survey by MarketingCharts, based on 100,000 online shoppers, people are still facing a myriad of issues when it comes to mobile...
What’s Next? The Outlook on Virtual Reality in 2016
Virtual reality is arguably the most important technology to keep your eye on in 2016. While there has been excitement surrounding it for some time, the hype is quickly becoming...
How to Build a Mobile App Requirements Document
A mobile app requirements document acts as the foundation of your product, outlining the business logic, listing the technical specifications, and ultimately guiding your team from early concepting stages to the final sprint. This post is going to walk you through how to build an effective mobile app...
Download: A Retailer’s Guide to App Analytics
A Retailer's Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool...
Common App Development Challenges That Will Kill Your Project
While every app development project comes with its own challenges, there are a few that tend to surface time and again, regardless of the nature of the project itself. This post looks at three of the most common app development challenges that will kill your...
Contextual Design: The Key to User-Centered Apps
A user-centric interface should make the user feel as if you’ve read their mind. A smart and delightful interactive experience is as close to magic as technologically possible. This is accomplished by designing an experience that meets a user’s needs with little input required. An effective...
4 Reasons You’re Missing Product Deadlines
Even with solid planning at project kick-off, experienced project teams with the necessary talent, and seemingly reasonable launch goals, many products still miss delivery deadlines. While this is a reality that’s more common than teams and stakeholders would like, there are steps that can effectively...
Product Ideation: Building Innovation Into Your Development Process
Even in agile environments that encourage collaboration, product definition can become a siloed activity. In the day-to-day grind, with project teams focused on their particular tasks, the product owner bears the brunt of mapping out the product vision, often with little input from other members...
The Importance of Flexibility in Agile Development
The project management triangle is comprised of three project constraints or boundaries: time, scope, and cost. The best product companies understand that flexibility is often required on at least one of these boundaries. As needs and objectives evolve, knowing which boundary is flexible lets you...
Using Video Metrics To Drive Product Evolution: QoS Metrics
This is the third and final post in our Video Metrics Series In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality...