Finding Opportunity in the App Market: Identifying User Pain Points
Companies are beginning to treat mobile apps as a crucial aspect of their overall branding strategy. Why? Because mobile has the power to optimize the user experience (UX), providing many benefits such as strengthening the overall brand, improving user satisfaction, and increasing sales and conversion...
Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89...
Clearbridge Named One of Canada’s Top New Growth Companies
We're excited to announce that we've been included on the 2016 Startup 50 list! Published in the October issue of Canadian Business and at PROFITguide.com, the Startup 50 ranks young Canadian businesses on the basis of their percentage two-year revenue growth. Clearbridge Mobile ranked No. 32 on...
How to Build The Ultimate Go-to-Market Strategy [Slideshare]
How To Build The Ultimate Go-To-Market Strategy For Your App from Clearbridge Mobile Transcript: How to Build The Ultimate Go-to-Market Strategy SUCCESS IN THE APP MARKET Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only...
Clearbridge Mobile Distinguished Again as a Leading App Developer in Canada
For the second time in a row, Clearbridge Mobile has been named a Leader among Canadian app development companies and the leading app development company in Toronto by ratings and review firm Clutch. The factors that lead to our strong ranking in Clutch’s leader mapping were...
Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers...
How FinTech is Transforming The Insurance Industry
Despite the financial service industry’s complicated environment, there is a wealth of opportunity to improve customer experience within the FinTech space. From signups to underwriting, the traditional FinServe (Financial Service) industry has a great deal of room for improvements. FinTech has been around for about...
Lessons Learned: Developing For Tizen TV
The New Operating System With so many smart TV platforms having poor navigation and complicated UI, many users turn to Apple and Roku for a more user-friendly experience. Samsung’s Tizen is a new, flexible operating system developed by a community of developers, under an open source...
Strategy, Discovery & Prototyping: How FoCus Has Helped Our Clients
We’ve written in length about the importance of product discovery and definition and the benefits of mobile app prototyping. We do these phases with all of our clients as part of our end-to-end development process, but we also offer a service called Focus that specifically...
A Beginner’s Guide: POC vs. MVP vs. Prototype
Many companies struggle to decide whether creating a proof of concept (POC), prototype, or minimum viable product (or a combination) is the right route for their project. Understanding and properly utilizing these 3 different methods will ensure that your product idea is received well by...