Biometric Authentication For Mobile Banking: What Banks Need to Know
Biometrics is quickly becoming a large part of our everyday lives. Every time we get a new passport, a photo is taken, a signature is used to sign off on important documents, or a fingerprint is scanned to unlock smartphone devices. The use of biometric...
Clearbridge Wins Three W3 Awards For The Second Consecutive Year
Clearbridge Mobile has received three W3 Silver Awards for the second year in a row for its work with OCAS on the Ontariocolleges.ca mobile app. The awards are the latest in a string of accolades that include the 2016 Startup 50 list of Canada’s top...
The 4-Step Process for a Worry Free Mobile A/B Test
If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How...
York Region Fintech Summit Recap: a Look at The Future of FinTech
Last Friday, we participated in a panel at the first York Region FinTech Summit. With panelists and speakers from PayPal Canada, OMERS Ventures, MaRS, Ernst & Young, RBC and more, the event brought together a wide range of different players and unique perspectives from across...
How Biometric Authentication is Shaping the Future of Mobile Banking
Biometrics, a form of measuring physical characteristics to verify one’s identity, was once a form of cutting-edge technology seen only in sci-fi movies. But with the increasing rates of reported fraud, many organizations are being pressured to find better security options and biometric authentication seems...
Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
While mobile technology has allowed us to break down geography and stay connected from anywhere, location is proving to be more important than ever. For many categories of mobile apps, personalization, context, and location are the trifecta of exceptional user experience. A personalized and contextually...
Mobile Ad Monetization: How to Generate Sustainable In-App Revenue
You’ve built an app that has a lot of potential in the app market and now you need to consider your monetization strategy. If your app doesn’t offer enough value beyond similar free options, or if you can’t prove that value upfront, many users will...
Mind the Product 2016 Recap: Driving Product Management Forward
Understanding the role of a Product Manager is more important than ever with the increasing pressure on businesses to not just deliver products, but to please their users with innovative products. Mind the Product Conference (MTPC) has matured from a small meet-up called Product Tank...
How to Research and Define an App Monetization Strategy
In our previous two posts, we discussed finding opportunity in the app market, focusing on identifying user pain points and conducting competitor research. In the context of creating your go-to-market app strategy, a logical extension of this is diving into how your app will generate...
Finding Opportunity in the App Market: Competitor Research
This is part two of our "Finding Opportunity in the App Market" blog series. You can find part one here. Once you have determined who you are going to target, it’s time to analyze your competition to identify what your product is up against in the app...