OTT Content: The Outlook for the Connected TV Market in 2017
Over-the-top content – film and TV services delivered directly over the Internet to connected devices – is a key part of the evolution of connected TV. The OTT market, already showing huge consumer uptake via providers like Netflix, Hulu, and Amazon is expected to increase fourfold...
The Biggest App Development Trends at CES 2017
The Consumer Electronic Show (CES) is the ultimate gathering for innovation where numerous companies come from around the world to show off new products and discuss the latest technology trends. These companies are setting new standards and driving user expectations even higher than they already...
Clearbridge Selected as one of Canada’s Best Employers For Recent Grads
Clearbridge has recently been selected as one of Canada’s Best Employers for Recent Graduates in The Career Directory 2017, a guide to entry-level recruitment for recent college and university graduates. The Career Directory helps new graduates find student jobs that make the most of their...
10 Best Practices to Enhance Your Mobile App User Experience
The success of your app is contingent on a number of different factors, however, the most important one is the overall user experience (UX). Delivering a quality UX will make the difference between a successful mobile app and one that fails in the market. Without a thorough...
Mobile App Analytics You Should be Tracking to Boost Performance
Developing and releasing a mobile app is just the first step in the long journey to delivering a top performing mobile app. Many users anticipate the release of a new app but are often left disappointed as expectations are unmet. The app market is saturated...
Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
While mobile technology has allowed us to break down geography and stay connected from anywhere, location is proving to be more important than ever. For many categories of mobile apps, personalization, context, and location are the trifecta of exceptional user experience. A personalized and contextually...
Finding Opportunity in the App Market: Identifying User Pain Points
Companies are beginning to treat mobile apps as a crucial aspect of their overall branding strategy. Why? Because mobile has the power to optimize the user experience (UX), providing many benefits such as strengthening the overall brand, improving user satisfaction, and increasing sales and conversion...
How To Drive Downloads With App Store Optimization (ASO)
Looking for ways to drive more app downloads? It’s time to embrace the practice of App Store Optimization (ASO). According to a survey by Forrester Research, the majority of users discover apps by searching within the app stores (Apple App Store, Google Play, etc.). In fact,...
How We Built A Touchless Payments Platform (Before Google Did)
There’s been a lot of chatter about Google Hands-Free Payments since it was announced at Google I/O 2015. Truly touchless payments? Not having to even touch your device to pay? It’s a pretty exciting idea...
How To Submit An App To The App Store
App submission is often an afterthought. But ensuring you submit your app to the App Store properly (a service included in our end-to-end development) is an important first step to ensure exposure and entice users to download. That’s why we made this step-by-step guide to App Store...