Introducing Metrological’s Lightning™ Framework
Why the Lightning™ Framework will drive future content experiences While the way we interact with, create and consume media has advanced in leaps and bounds over the past two decades, it’s the streaming and OTT domain where we have witnessed this phenomenon on a truly exponential...
How to Leverage Big Data Streaming Analytics for OTT Content Personalization
The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior....
Why is OTT Authentication Important for Security and Conversion?
The way broadcasters and content providers distribute content has drastically changed within the last couple of years. With a significant increase in audiences flocking to OTT platforms in the last year, the media industry has undoubtedly changed everyone’s leisure time. However, the sudden increase in users...
3 OTT App Monetization Strategies to Grow Revenue and Retain viewers
[wpcaptevrix_hubspotcta id="undefined"]The OTT streaming ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. In 2020 alone, cable TV lost over 1.4 million subscribers. For many broadcasters and content providers looking to cash in on this trend, the main question about getting...
How to Increase User Engagement with Mobile App Gamification
This is an excerpt from our e-book: The Ultimate Guide To New Streaming & Media App Engagement Strategies. Download the full version here [wpcaptevrix_hubspotcta id="168"] As the mobile app market continues to grow rapidly, it’s becoming harder for app developers and organizations to stand out amongst competitors...
How to Increase User Retention With Mobile App Onboarding
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates, but can also help boost long-term success metrics like user retention and user lifetime value. To boost retention, your apps needs to be cutting-edge and offer a seamless user experience,...
Product Discovery Essentials For Mobile App Development
Product discovery is an important yet often overlooked aspect of product development. Too often, usability is emphasized at the expense of utility. While the former is crucial, it is empty without considering the latter. Product discovery is a process that helps us make sure we’re...
Mobile Apps vs. Mobile Web: Which is the Better Choice For Retailers?
Not only has the number of mobile-only internet users overtaken desktop-only, but app usage has also surpassed desktop usage. For retailers, that’s not the only thing of interest. Statistics show that multi-platform use in retail continues to grow significantly more than in other verticals. Source: Amazon With...
How Millennial “Cord-Nevers” Are Transforming The Mobile Video Revolution
“For content owners, the reality is that your audience is slowly moving away from you, evolving into one that demands your best content anywhere, on any device, and at any time.” - Ooyala Global Video Index Q4 2015 While "cord-cutter" has been a common industry term ever...
How Artificial Intelligence is Driving Mobile App Personalization
Artificial intelligence (AI) has increasingly become one of the hottest topics in both business and science. More leading tech companies are showing their interest in AI investment, from Google’s $400 million acquisition of DeepMind and Faraday Future’s unveiling of self-driving supercars at CES 2017. These...