How to Increase User Retention With Mobile App Onboarding
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates, but can also help boost long-term success metrics like user retention and user lifetime value. To boost retention, your apps needs to be cutting-edge and offer a seamless user experience,...
Mobile Ad Monetization: How to Generate Sustainable In-App Revenue
You’ve built an app that has a lot of potential in the app market and now you need to consider your monetization strategy. If your app doesn’t offer enough value beyond similar free options, or if you can’t prove that value upfront, many users will...
Essential Principles For User-Centered Mobile Design
Effective mobile app design covers many areas: aesthetically it should be consistent with your brand; structurally it should follow best design practices depending on the platform and devices being designed for; and from a UX standpoint, it needs to provide your users with a seamless,...
Designing With Ugly Content: Effective Content Management
Every member of the team serves the content king during some point in the development process. Large scale projects can involve writers from different teams - from marketing to legal - and multiple incoming data channels that require technical strategies to manage. Part of a user...
Adobe XD vs. Sketch App: Whoever Wins, We Win
The lack of direct competition for any program is a shortcut to market penetration. To have this advantage for more than seven years, that’s the real deal; it’s called branding. That was the case with Photoshop many years ago and it is now for Sketch...
Contextual Design: The Key to User-Centered Apps
A user-centric interface should make the user feel as if you’ve read their mind. A smart and delightful interactive experience is as close to magic as technologically possible. This is accomplished by designing an experience that meets a user’s needs with little input required. An effective...
How To Design For Mobile Apps [6 Tips + Infographic]
In an ideal world, design principles and conventions would remain consistent across all devices and platforms. In reality, there are many differences. Just as programming languages and operating systems differ from desktop to mobile, so do design best practices. The graphic below offers tips and tricks...
The Top 12 UX/UI Design Tools: Easier, Better, Faster, Stronger
The amazing and intimidating thing is that there are a myriad of challenges in UI & UX Design, and exponentially more potential solutions. The best kinds of solutions are ones that can be seamlessly integrated into the current tools of choice, and those that can...
The Importance of Visual Quality Assurance (VQA)
Designers seek perfection. Attention to detail is our job. And a successful mobile app is a bug free, pixel perfect manifestation of our vision. As it turns out – no matter how detailed our style guides may be – this is unlikely to happen right...