How to Drive Continuous Success With a Post-Launch Mobile App Strategy
The focus on mobile app projects is typically on launching, with little regard for what happens after launch. This isn’t surprising; launching a mobile app is very difficult, and the majority of a team’s effort will be spent on getting the product to market in...
Key Challenges in Enterprise Mobile App Development: Employee-Facing Apps
This is the first of two articles on the key challenges of enterprise mobile app development. The second article to this two-part series discusses the challenges to developing and shipping customer-facing enterprise mobile apps. In the enterprise mobility space, there are a myriad of strategies and...
Choosing the Right Go-to-Market Strategy For Your App
Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only take you so far. The reality is that most apps fail: <1% of consumer mobile apps will be considered a financial success by their developers through...
App Delivery: Partnering With a Firm vs. In-House Development
As more organizations look to ramp up mobile development efforts, many are struggling with a key decision: do we keep mobile efforts in-house, or find a mobile app development firm to partner with? This is not a question that is easily answered. In fact, it...
3 Effective Strategies to Validate Your Mobile App Idea
Many organizations struggle to decide whether creating a proof of concept (POC), prototype, or minimum viable product (or a combination) is the right route for their project. Understanding and properly utilizing these 3 different methods can help validate your mobile app idea and ensure that your...
Is a Soft Launch The Right Strategy For Your Mobile App?
You’ve built an app that you assume will be successful in the app market but how do you validate this before releasing to your primary market? You need to ensure that you’re entering the app market with a battle-tested product that will yield high user...
The Essential Guide to Mobile App User Acquisition
Many companies often underestimate the time, effort, and resources needed for app awareness and acquisition before and after launching a mobile app. After a user has onboarded, you have a lot of data to work with such as retention, engagement, daily sessions, and lifetime value...
Mind the Product 2016 Recap: Driving Product Management Forward
Understanding the role of a Product Manager is more important than ever with the increasing pressure on businesses to not just deliver products, but to please their users with innovative products. Mind the Product Conference (MTPC) has matured from a small meet-up called Product Tank...
Finding Opportunity in the App Market: Competitor Research
This is part two of our "Finding Opportunity in the App Market" blog series. You can find part one here. Once you have determined who you are going to target, it’s time to analyze your competition to identify what your product is up against in the app...
Finding Opportunity in the App Market: Identifying User Pain Points
Companies are beginning to treat mobile apps as a crucial aspect of their overall branding strategy. Why? Because mobile has the power to optimize the user experience (UX), providing many benefits such as strengthening the overall brand, improving user satisfaction, and increasing sales and conversion...