How to Research and Define an App Monetization Strategy
In our previous two posts, we discussed finding opportunity in the app market, focusing on identifying user pain points and conducting competitor research. In the context of creating your go-to-market app strategy, a logical extension of this is diving into how your app will generate...
Finding Opportunity in the App Market: Competitor Research
This is part two of our "Finding Opportunity in the App Market" blog series. You can find part one here. Once you have determined who you are going to target, it’s time to analyze your competition to identify what your product is up against in the app...
Finding Opportunity in the App Market: Identifying User Pain Points
Companies are beginning to treat mobile apps as a crucial aspect of their overall branding strategy. Why? Because mobile has the power to optimize the user experience (UX), providing many benefits such as strengthening the overall brand, improving user satisfaction, and increasing sales and conversion...
Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89...
How to Build The Ultimate Go-to-Market Strategy [Slideshare]
How To Build The Ultimate Go-To-Market Strategy For Your App from Clearbridge Mobile Transcript: How to Build The Ultimate Go-to-Market Strategy SUCCESS IN THE APP MARKET Whether you’re the founder of a startup or part of a large enterprise, a great app idea will only...
Download: How to Build The Ultimate Go-to-Market Strategy For Your App
The majority of apps fail, regardless of the type of app, the company that releases it, or how good the idea behind it is. In fact, Gartner predicts that less than 1% of consumer mobile apps will be considered a financial success by their developers...
Strategy, Discovery & Prototyping: How FoCus Has Helped Our Clients
We’ve written in length about the importance of product discovery and definition and the benefits of mobile app prototyping. We do these phases with all of our clients as part of our end-to-end development process, but we also offer a service called Focus that specifically...
A Beginner’s Guide: POC vs. MVP vs. Prototype
Many companies struggle to decide whether creating a proof of concept (POC), prototype, or minimum viable product (or a combination) is the right route for their project. Understanding and properly utilizing these 3 different methods will ensure that your product idea is received well by...
How We Tackle Quality Assurance at Clearbridge
In the mobile application market, there are millions of apps for users to download on their devices. Last June, Apple announced that its App Store hit a shocking 130 billion downloads. Mobile apps are used in millions of users’ daily lives, but what makes forerunning...
Why Code Reviews Are Crucial For Product Quality
Code reviews are a system of peer reviews that involve developers looking over code that they didn’t write and providing feedback. At Clearbridge, code reviews are included in our cross-developer verification process that is part of every project we work on. This post is going...