How to Increase User Retention With Mobile App Onboarding
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates, but can also help boost long-term success metrics like user retention and user lifetime value. To boost retention, your apps needs to be cutting-edge and offer a seamless user experience,...
Download the State of the Nation: 2017 Enterprise Mobility Outlook
Enterprise mobility initiatives – particularly mobile app development – have become more urgent moving into 2017. Enterprises are no longer just in competition with other large enterprises, but increasingly with mobile-first companies that are disrupting industries and capturing market share. These fast-moving, agile startups have...
How Artificial Intelligence is Driving Mobile App Personalization
Artificial intelligence (AI) has increasingly become one of the hottest topics in both business and science. More leading tech companies are showing their interest in AI investment, from Google’s $400 million acquisition of DeepMind and Faraday Future’s unveiling of self-driving supercars at CES 2017. These...
7 Mobile App Development Trends to Watch Out For in 2017
This past year shaped up to be a phenomenal year for the app economy, and 2017 is set to be another progressive year. There’s been a continuous growth in the number of companies that are adopting the mobile-first mindset, and realizing that mobile is no...
How to Maximize The Lifetime Value of Your Mobile App Users
User Lifetime Value (LTV) is the measure of a user’s value over a period of time. LTV is one of the most important mobile app metrics to track because it will help you reevaluate your acquisition strategy and estimate marketing costs based on the profitability...
Mobile App Analytics You Should be Tracking to Boost Performance
Developing and releasing a mobile app is just the first step in the long journey to delivering a top performing mobile app. Many users anticipate the release of a new app but are often left disappointed as expectations are unmet. The app market is saturated...
The Essential Guide to Mobile App User Acquisition
Many companies often underestimate the time, effort, and resources needed for app awareness and acquisition before and after launching a mobile app. After a user has onboarded, you have a lot of data to work with such as retention, engagement, daily sessions, and lifetime value...
Biometric Authentication For Mobile Banking: What Banks Need to Know
Biometrics is quickly becoming a large part of our everyday lives. Every time we get a new passport, a photo is taken, a signature is used to sign off on important documents, or a fingerprint is scanned to unlock smartphone devices. The use of biometric...
The 4-Step Process for a Worry Free Mobile A/B Test
If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How...
Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
While mobile technology has allowed us to break down geography and stay connected from anywhere, location is proving to be more important than ever. For many categories of mobile apps, personalization, context, and location are the trifecta of exceptional user experience. A personalized and contextually...