Hottest Trends in Mobile App Development for 2022
It's time to kick off the new year with a bang! The pandemic is continuing to be a driver for the mobile tech industry. As a result, we expect to see both large and small businesses invest a lot more in the latest mobile tech...
Building a Custom Mobile App vs. Using An Off-The-Shelf Product
A robust mobile strategy is critical for any business to win, retain, and grow customers, and improve its overall cost efficiency. However, many companies are often uncertain about how to proceed with mobile app development. The first, and arguably the most important question to ask...
How to Leverage Big Data Streaming Analytics for OTT Content Personalization
The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior....
Mobile App Design Fundamentals: 9 Common UX Mistakes to Avoid
With today's competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app UX to be the key driver for customer conversion, they often...
7 Best Practices to Overcome Mobile App Usability Issues
To make your mobile app user experience (UX) truly seamless, everything from onboarding to checkout needs to work perfectly. Usability is a big part of the user experience and plays a major role in experiences that are efficient, pleasant to use, and enjoyable. Overlooking something as...
Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy
This updated post was originally written by UX/UI Designer Chloe Blanchard. The most successful mobile apps have substance behind them. If a company’s mobile app attracts and engages users, they have the potential to build a lasting relationship. To turn first-time visitors into loyal long-term users,...
Mobile App Design Fundamentals: User Experience vs. User Interface
The terms User Experience (UX) and User Interface (UI) have become inadvertently misused in the design community. The user interface, however, is not the same thing as the user experience. This confusion most likely stems from the overlap of the skill-sets and tools involved in both disciplines....
The 8 Wastes in Mobile App Development and How to Avoid Them
DOWNTIME is an acronym that is used to describe the 8 wastes of product development: Defects Overproduction Waiting Non-utilized talent Transportation Inventory Motion Excess Processing These wastes result in longer development cycles, affect the quality of products, can lead to scope creep, and increase project risk. This post will dive into...
The Essential Guide to Outsourcing Mobile App Development
Many organizations opt to outsource mobile app development rather than using an in-house team. As we discussed in our post on hiring an app development firm vs. using an internal development team, the reasons for this vary, but the decision is made to use a...
A Strategic Guide to Enterprise Mobility
In 2017, there's a new sense of urgency for Enterprise Mobility initiatives. Enterprises aren't just in competition with each other, but with an increasing number of mobile-first companies that are disrupting industries and capturing market share. In today's competitive market, enterprises must make mobile a...