Building for Long-Term Success: The Principles of Sustainable App Development
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. // While there is no manual for future-proofing...
7 Mobile App Onboarding Tips That Increase User Retention
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates but can also help boost long-term success metrics like user retention and user lifetime value. - // This post describes the best practices for creating an effective user onboarding...
The Benefits of Squad-Based Agile Development
At Clearbridge, we use a custom agile process that allows us to deliver great products with low risk and predictable project velocity. Part of what makes this process so effective is the use of squads. Squads – a concept inspired by Spotify’s engineering culture –...
Low Risk, High Predictability: Why We Created Our Custom Agile Process
Successful products are born from more than just strong technical and design capabilities. You can build a product with great functionality and beautiful design, but that product could have gone over budget, been released late, and gone beyond scope. That’s why process is equally, if...
The Biggest Mobile Trends of 2015
Over the course of 2015, mobile continued to grow by leaps and bounds. This year saw a number of developments that laid the framework for an explosive 2016 and set the foundation for mobile to become a driver of growth and innovation in a number...
Why Enterprise Mobile Apps Fail
Many enterprises fail on their mobile app projects before a single line of code is even written. From the perspective of enterprise, failure isn’t defined by how many downloads or how much revenue an app generates, but where it falls short operationally: over budget, over...
5 Methods For Increasing App Engagement & User Retention
Mobile app engagement and mobile app retention are two distinct but related metrics that can be measured to indicate the success of an application. Low app engagement and retention are a recipe for failure, while high engagement and retention equals the opposite. Engagement – describes how active users...
Ad Declaration Will Soon be Required for all Android Apps
Google has begun reaching out to developers asking them to declare if their apps include ads, a move that has extended last year’s Designed for Families ad-labelling initiative to all Google Play app download pages. After January 11, 2016, developers will no longer be able...
Android vs. iOS: How To Choose The Right Platform To Build For
The ideal approach to mobile app development would be to create both Android and iOS apps from the get-go to reach the widest user base possible. However, this isn’t always feasible, for a number of reasons ranging from timeframe to budget, to resource constraints, etc....
Choosing The Right App Monetization Strategy
Build an app. Launch the app. Make lots of money. Wonderful sentiment, but it’s a bit more complicated than that. There is a massive amount of choice for users, with over 1.6 million apps in Google Play Store; 1.5 million apps in Apple’s App Store; and...