How to Leverage Big Data Streaming Analytics for OTT Content Personalization
The way we view and interact with content is far different today than it was a decade ago. The accelerated growth and acceptance of OTT and media streaming platforms, the rise of high-speed internet, and the proliferation of the smartphone culture have transformed viewing behavior....
Why is OTT Authentication Important for Security and Conversion?
The way broadcasters and content providers distribute content has drastically changed within the last couple of years. With a significant increase in audiences flocking to OTT platforms in the last year, the media industry has undoubtedly changed everyone’s leisure time. However, the sudden increase in users...
3 OTT App Monetization Strategies to Grow Revenue and Retain viewers
[wpcaptevrix_hubspotcta id="undefined"]The OTT streaming ecosystem is growing rapidly, and the pandemic has only accelerated consumer adoption to OTT. In 2020 alone, cable TV lost over 1.4 million subscribers. For many broadcasters and content providers looking to cash in on this trend, the main question about getting...
How to Increase User Engagement with Mobile App Gamification
This is an excerpt from our e-book: The Ultimate Guide To New Streaming & Media App Engagement Strategies. Download the full version here [wpcaptevrix_hubspotcta id="168"] As the mobile app market continues to grow rapidly, it’s becoming harder for app developers and organizations to stand out amongst competitors...
Mobile App Design Fundamentals: 9 Common UX Mistakes to Avoid
With today's competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app UX to be the key driver for customer conversion, they often...
7 Best Practices to Overcome Mobile App Usability Issues
To make your mobile app user experience (UX) truly seamless, everything from onboarding to checkout needs to work perfectly. Usability is a big part of the user experience and plays a major role in experiences that are efficient, pleasant to use, and enjoyable. Overlooking something as...
Product Ideation: Building Innovation Into Your Development Process
Even in agile environments that encourage collaboration, product definition can become a siloed activity. In the day-to-day grind, with project teams focused on their particular tasks, the product owner bears the brunt of mapping out the product vision, often with little input from other members...
What You Missed at Google I/O 2017
Google I/O came to a close last week after a packed three days of announcements, demos, and teasers. At the event in Mountain View California, executives led by CEO Sundar Pichai outlined the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Android...
Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy
This updated post was originally written by UX/UI Designer Chloe Blanchard. The most successful mobile apps have substance behind them. If a company’s mobile app attracts and engages users, they have the potential to build a lasting relationship. To turn first-time visitors into loyal long-term users,...
Mobile App Design Fundamentals: User Experience vs. User Interface
The terms User Experience (UX) and User Interface (UI) have become inadvertently misused in the design community. The user interface, however, is not the same thing as the user experience. This confusion most likely stems from the overlap of the skill-sets and tools involved in both disciplines....