Choosing The Right App Monetization Strategy
Build an app. Launch the app. Make lots of money. Wonderful sentiment, but it’s a bit more complicated than that. There is a massive amount of choice for users, with over 1.6 million apps in Google Play Store; 1.5 million apps in Apple’s App Store; and...
Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high...
How to Use Push Notifications to Reduce App Churn
In the early stages of an app’s release, rapid growth is the focus, with user acquisition the most important metric for success. While it remains important as the app matures, user retention becomes equally – if not more – important. John Koetsier of VentureBeat even goes...
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because...
6 Common Product Strategy Mistakes & How to Avoid Them
Products fail for a variety of reasons. Poor UX, poor functionality, no real value, etc. But often, the failure of a product can be attributed to mistakes made during the product definition stage – prior to development even beginning. Here are a list of common...
How Hotels Can Use Mobile Apps to Enhance The Guest Experience
Customer expectations and behaviors have changed. Almost every one of your guests is carrying a smartphone or tablet. Time spent within mobile apps is increasing tremendously. And with carriers making it easier to use devices across borders, people can stay connected anywhere and at any...
The Benefits of Building A Minimum Viable Product (MVP)
What do highly successful apps like Uber, Instagram, and Snapchat have in common? They all started as something much simpler than they are today. They're mature apps, the result of years of development and large amounts of capital. Developing an app of this scope requires a lot...
Clearbridge Wins Two Davey Awards
Our primary goal at Clearbridge is to deliver solutions that delight clients and solve their problems. Gaining industry recognition for the work we do is just icing on the cake. And this year, there’s been a lot of it. We’re excited to announce that Clearbridge...
How Mobile Apps Are Driving OmniChannel Retailing
How Are Consumers Using Mobile to Shop? Brick and Mortar retailing still continues to dominate retail sales, however, the path to purchase is now greatly affected by mobile commerce. Shoppers no longer expect an omnichannel experience, they create one themselves. Consumers are now using mobile as...
6 Things to Consider When Building tvOS Apps for Apple TV [Infographic]
With the introduction of tvOS and App Store on Apple TV, building apps for the platform has become less complex. Developers will find tvOS familiar, as it uses many of the same frameworks and APIs as iOS. And with the App Store, the submission process...