Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part...
Using Video Metrics to Drive Product Evolution: Content & Business Metrics
This is the first of three posts in our Video Metrics Series. For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data...
Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning
Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common. The “publish and pray” approach has two major...
Building for Long-Term Success: The Principles of Sustainable App Development
A major challenge in product development is creating an app that is built with longevity in mind. With OS updates, changing market conditions, and continually increasing competition, many apps become irrelevant quickly – it’s a reality of the industry. // While there is no manual for future-proofing...
7 Mobile App Onboarding Tips That Increase User Retention
Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates but can also help boost long-term success metrics like user retention and user lifetime value. - // This post describes the best practices for creating an effective user onboarding...
The Benefits of Squad-Based Agile Development
At Clearbridge, we use a custom agile process that allows us to deliver great products with low risk and predictable project velocity. Part of what makes this process so effective is the use of squads. Squads – a concept inspired by Spotify’s engineering culture –...
Retail Shoppers Are Demanding Mobile Apps – Here’s Why
Many argue that apps are unnecessary for retailers because customers simply don’t want them. The success of apps for large brands like Walmart, Kohl’s, Nordstrom, and Starbucks, as well as a myriad of retail app usage statistics, tell a different story: The typical app visitor...
Low Risk, High Predictability: Why We Created Our Custom Agile Process
Successful products are born from more than just strong technical and design capabilities. You can build a product with great functionality and beautiful design, but that product could have gone over budget, been released late, and gone beyond scope. That’s why process is equally, if...
How Mobile Apps Can Increase Operational Efficiency In-Store
Much of the focus surrounding mobile apps has been on generating revenue outside of physical retail locations. But often overlooked is the ability of mobile apps to significantly enhance the performance of brick-and-mortar retail stores, both operationally and revenue-wise. At Clearbridge we have a wealth of...
The Biggest Mobile Trends of 2015
Over the course of 2015, mobile continued to grow by leaps and bounds. This year saw a number of developments that laid the framework for an explosive 2016 and set the foundation for mobile to become a driver of growth and innovation in a number...