Mobile Banking: Disruptive Technologies & The Outlook For Banks
With the FinTech industry shaking up the established order and mobile banking on the rise, banks are facing a unique environment, presenting both threats and opportunities. As new technologies enter the market and consumers demand more flexibility and better experiences in their financial activities, it’s...
The Essential Product Launch Checklist
Whether you’re launching a new product, undergoing a product relaunch, or updating your product, a launch can either save or cost you a lot of time and money. These 5 steps will help your team, whether large or small, maximize user retention, drive daily usage,...
WWDC 2016: Everything You Need to Know
Last week Apple hosted its annual Worldwide Developer Conference (WWDC). Frankly, it paled in comparison to Google I/O last month, with some notable omissions and let downs – no mention of anything related to virtual reality, no major update to the tvOS platform, etc. While...
Daydream and VR: Why The Industry is Growing Faster Than Expected
There’s been a lot of conversation about what’s to come for virtual reality. Daydream was showcased at the 2016 Google I/O conference just last month, suggesting that VR might become more widely accessible to consumers sooner than many expected. With basic (Google Cardboard), high-end (Oculus...
The Ultimate Design Decision: Skeuomorphism Vs. Flat Design
At the 2013 Worldwide Developers Conference, the new iOS 7 interface transformed from a rich 3D design to a flat 2D design which sparked a lot of conversation. Although both desat ign concepts are still used widely today, there are pros and cons for each style,...
4 Strategies For Product Validation
You’ve conducted your research and you know who you’re creating your app for, but how do you know what your target audience wants? How do you know if you’re building the right product for the right people? Product validation, specifically for app development, is an...
How to Create a Better Mobile Checkout Experience
There’s been a steady growth in mobile shopping as people are becoming more confident with their mobile purchases. For many retail apps, however, customer conversion rates remain low. Shoppers are transitioning from their personal computers to their mobile phones and now have a whole new...
Why You Need to Create User Personas For Your App
What Are User Personas? After research has been conducted on a specific set of users, it’s turned into a profile or user persona that imitates a real customer. Essentially, a persona is personified data derived from user behaviors, attitudes, pain points, and their needs and wants...
Google I/O 2016: What You Need to Know
Google I/O wrapped up last week, and it didn’t disappoint. The Google team introduced a number of improvements to existing tools and platforms, as well as many new initiatives that will help accelerate development, reach and engage users, and build mobile products more efficiently. These...
The Step-By-Step Guide to Product Discovery
Product discovery is an important yet often overlooked aspect of product development. Too often, usability is emphasized at the expense of utility. While the former is crucial, it is empty without considering the latter. Product discovery is a process that helps us make sure we’re...