A Beginner’s Guide: POC vs Prototype vs MVP
Many companies struggle to decide if creating a proof of concept (POC), a prototype, a minimum viable product (MVP), or a combination, is the right way to approachmobile app development. Understanding and carrying out these three methods of mobile product validation properly can significantly improve...
Beacon Technology: What It Is & How It Works
Low cost, easy to use and install, and incredibly effective, beacon technology has become a popular way to engage with customers - especially in retail and marketing. Picture this: you step into a store to look at their shoe display, and suddenly you get a notification...
The Benefits of Building a Minimum Viable Product (MVP)
What do highly successful apps like Spotify, Uber, and Instagram, have in common? They all have used a Minimum Viable Product (MVP) process, not only to test the viability of their respective products, but to build functionality. Through an MVP process, these apps gradually evolved...
9 Amazing Trends in Wearable Apps
Mobile app development is not only here to stay, it has become a critical element of how most of us interact with our phones, and beyond. But now wearable apps and devices are taking that interaction another step further. This new technological frontier offers tons...
7 Key Predictions for the Future Of Voice Assistants and AI
When voice emerged in 2011 with Siri, no one could have predicted how it would drive tech innovation. Now, more than a decade later, it’s estimated that 35% of Americans over the age of 12 own at least one smart speaker (i.e., Google Home, Amazon...
Mobile Commerce: Definition, Advantages & Disadvantages
Chances are, you’re one of the more than 6 billion people on the planet that owns a smartphone. You may even be reading this on a mobile device! As such, it’s safe to assume you already know how much of an impact that device has...