Mobile App Design Fundamentals: 9 Common UX Mistakes to Avoid
With today's competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app UX to be the key driver for customer conversion, they often...
7 Best Practices to Overcome Mobile App Usability Issues
To make your mobile app user experience (UX) truly seamless, everything from onboarding to checkout needs to work perfectly. Usability is a big part of the user experience and plays a major role in experiences that are efficient, pleasant to use, and enjoyable. Overlooking something as...
Product Ideation: Building Innovation Into Your Development Process
Even in agile environments that encourage collaboration, product definition can become a siloed activity. In the day-to-day grind, with project teams focused on their particular tasks, the product owner bears the brunt of mapping out the product vision, often with little input from other members...
What You Missed at Google I/O 2017
Google I/O came to a close last week after a packed three days of announcements, demos, and teasers. At the event in Mountain View California, executives led by CEO Sundar Pichai outlined the company’s future roadmap for Android, Google Assistant, Google Home, virtual reality, and much more. Android...
Mobile App Design Fundamentals: 10 Tips for an Effective Content Strategy
This updated post was originally written by UX/UI Designer Chloe Blanchard. The most successful mobile apps have substance behind them. If a company’s mobile app attracts and engages users, they have the potential to build a lasting relationship. To turn first-time visitors into loyal long-term users,...
Mobile App Design Fundamentals: User Experience vs. User Interface
The terms User Experience (UX) and User Interface (UI) have become inadvertently misused in the design community. The user interface, however, is not the same thing as the user experience. This confusion most likely stems from the overlap of the skill-sets and tools involved in both disciplines....
The 8 Wastes in Mobile App Development and How to Avoid Them
DOWNTIME is an acronym that is used to describe the 8 wastes of product development: Defects Overproduction Waiting Non-utilized talent Transportation Inventory Motion Excess Processing These wastes result in longer development cycles, affect the quality of products, can lead to scope creep, and increase project risk. This post will dive into...
The Essential Guide to Outsourcing Mobile App Development
Many organizations opt to outsource mobile app development rather than using an in-house team. As we discussed in our post on hiring an app development firm vs. using an internal development team, the reasons for this vary, but the decision is made to use a...
A Strategic Guide to Enterprise Mobility
In 2017, there's a new sense of urgency for Enterprise Mobility initiatives. Enterprises aren't just in competition with each other, but with an increasing number of mobile-first companies that are disrupting industries and capturing market share. In today's competitive market, enterprises must make mobile a...
2017 Trends in Enterprise Mobility [Infographic]
Enterprise mobility has been on the radar of organizations for a while, yet for many, it has been a roadmap item rather than a priority. Mobile projects have been delayed, viewed as unimportant, or deemed “nice-to-haves.” Moving into 2017, there's a new sense of urgency....