Download: A Retailer’s Guide to App Analytics
A Retailer's Guide To App Analytics: How To Use Data To Enhance The Shopping Experience Mobile apps are quickly becoming an essential part of retailers’ omnichannel strategy. They are proving their value as a medium to engage shoppers and enhance their experiences; and as a tool...
Common App Development Challenges That Will Kill Your Project
While every app development project comes with its own challenges, there are a few that tend to surface time and again, regardless of the nature of the project itself. This post looks at three of the most common app development challenges that will kill your...
Contextual Design: The Key to User-Centered Apps
A user-centric interface should make the user feel as if you’ve read their mind. A smart and delightful interactive experience is as close to magic as technologically possible. This is accomplished by designing an experience that meets a user’s needs with little input required. An effective...
4 Reasons You’re Missing Product Deadlines
Even with solid planning at project kick-off, experienced project teams with the necessary talent, and seemingly reasonable launch goals, many products still miss delivery deadlines. While this is a reality that’s more common than teams and stakeholders would like, there are steps that can effectively...
Product Ideation: Building Innovation Into Your Development Process
Even in agile environments that encourage collaboration, product definition can become a siloed activity. In the day-to-day grind, with project teams focused on their particular tasks, the product owner bears the brunt of mapping out the product vision, often with little input from other members...
The Importance of Flexibility in Agile Development
The project management triangle is comprised of three project constraints or boundaries: time, scope, and cost. The best product companies understand that flexibility is often required on at least one of these boundaries. As needs and objectives evolve, knowing which boundary is flexible lets you...
Using Video Metrics To Drive Product Evolution: QoS Metrics
This is the third and final post in our Video Metrics Series In the previous two posts in our Video Metrics Series, we discussed that there are three distinct but interrelated categories of video playback metrics that are important to track: Content/Business Objective Metrics QoE (Quality...
Using Video Metrics to Drive Product Evolution: Quality of Experience Metrics
This is the second post of our three-part Video Metrics Series. In our previous post of this series, we discussed that video playback metrics can be divided into three distinct but related categories: Content/Business Objective Metrics QoE (Quality of Experience) Metrics QoS (Quality of Service) Metrics Part...
Using Video Metrics to Drive Product Evolution: Content & Business Metrics
This is the first of three posts in our Video Metrics Series. For media and content providers, video playback metrics are integral to improving products, retaining and growing user base, and opening up new opportunities for monetization. As is true of analytics across the board, data...
Deliver Quickly, Deliver Often: Why App Submission is Only The Beginning
Shipping a product is a big benchmark, but initial release is just the beginning. Expecting an app to perform well, drive downloads, and have sustained usage without working to improve the product is a mistake that is all-too-common. The “publish and pray” approach has two major...