Daydream and VR: Why The Industry is Growing Faster Than Expected
There’s been a lot of conversation about what’s to come for virtual reality. Daydream was showcased at the 2016 Google I/O conference just last month, suggesting that VR might become more widely accessible to consumers sooner than many expected. With basic (Google Cardboard), high-end (Oculus...
The Ultimate Design Decision: Skeuomorphism Vs. Flat Design
At the 2013 Worldwide Developers Conference, the new iOS 7 interface transformed from a rich 3D design to a flat 2D design which sparked a lot of conversation. Although both desat ign concepts are still used widely today, there are pros and cons for each style,...
4 Strategies For Product Validation
You’ve conducted your research and you know who you’re creating your app for, but how do you know what your target audience wants? How do you know if you’re building the right product for the right people? Product validation, specifically for app development, is an...
How to Create a Better Mobile Checkout Experience
There’s been a steady growth in mobile shopping as people are becoming more confident with their mobile purchases. For many retail apps, however, customer conversion rates remain low. Shoppers are transitioning from their personal computers to their mobile phones and now have a whole new...
Why You Need to Create User Personas For Your App
What Are User Personas? After research has been conducted on a specific set of users, it’s turned into a profile or user persona that imitates a real customer. Essentially, a persona is personified data derived from user behaviors, attitudes, pain points, and their needs and wants...
Google I/O 2016: What You Need to Know
Google I/O wrapped up last week, and it didn’t disappoint. The Google team introduced a number of improvements to existing tools and platforms, as well as many new initiatives that will help accelerate development, reach and engage users, and build mobile products more efficiently. These...
The Step-By-Step Guide to Product Discovery
Product discovery is an important yet often overlooked aspect of product development. Too often, usability is emphasized at the expense of utility. While the former is crucial, it is empty without considering the latter. Product discovery is a process that helps us make sure we’re...
4 Benefits of Mobile App Prototyping
A mobile app prototype is a working and interactive model of the end product. It communicates the design and navigation of the app to stakeholders in order to maximize the efficiency of the development process. Prototypes bring ideas to life and transform a creative vision into a...
Introducing FoCuS: The Comprehensive Mobile App Prototyping Solution
Mobile app prototyping is a tremendously valuable exercise. It allows you to create a visualization of how your mobile app will function, demonstrate user flows, and give an idea of design and layout. For those who have a good idea of what their mobile strategy is...
How Retail Apps Are Adding Value For Your Customers
Retail apps are developing faster each year and entirely changing the shopping experience. They are becoming an important personal shopping tool for many consumers worldwide. Retailers are developing apps that appeal to consumers’ shopping needs such as product browsing, rewards points, suggestions, and even transactions....