York Region Fintech Summit Recap: a Look at The Future of FinTech
Last Friday, we participated in a panel at the first York Region FinTech Summit. With panelists and speakers from PayPal Canada, OMERS Ventures, MaRS, Ernst & Young, RBC and more, the event brought together a wide range of different players and unique perspectives from across...
How Biometric Authentication is Shaping the Future of Mobile Banking
Biometrics, a form of measuring physical characteristics to verify one’s identity, was once a form of cutting-edge technology seen only in sci-fi movies. But with the increasing rates of reported fraud, many organizations are being pressured to find better security options and biometric authentication seems...
Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
While mobile technology has allowed us to break down geography and stay connected from anywhere, location is proving to be more important than ever. For many categories of mobile apps, personalization, context, and location are the trifecta of exceptional user experience. A personalized and contextually...
Mobile Ad Monetization: How to Generate Sustainable In-App Revenue
You’ve built an app that has a lot of potential in the app market and now you need to consider your monetization strategy. If your app doesn’t offer enough value beyond similar free options, or if you can’t prove that value upfront, many users will...
Mind the Product 2016 Recap: Driving Product Management Forward
Understanding the role of a Product Manager is more important than ever with the increasing pressure on businesses to not just deliver products, but to please their users with innovative products. Mind the Product Conference (MTPC) has matured from a small meet-up called Product Tank...
How to Research and Define an App Monetization Strategy
In our previous two posts, we discussed finding opportunity in the app market, focusing on identifying user pain points and conducting competitor research. In the context of creating your go-to-market app strategy, a logical extension of this is diving into how your app will generate...
Finding Opportunity in the App Market: Competitor Research
This is part two of our "Finding Opportunity in the App Market" blog series. You can find part one here. Once you have determined who you are going to target, it’s time to analyze your competition to identify what your product is up against in the app...
Finding Opportunity in the App Market: Identifying User Pain Points
Companies are beginning to treat mobile apps as a crucial aspect of their overall branding strategy. Why? Because mobile has the power to optimize the user experience (UX), providing many benefits such as strengthening the overall brand, improving user satisfaction, and increasing sales and conversion...
Never Lose Users Again: Secrets to Better App Retention
User retention is a big problem for mobile teams. The average cost-per-install is steep enough already, currently sitting at $2/user. Furthermore, Leanplum’s latest data science report revealed an even more sobering statistic: the average retention rate is 21 percent on day one, and only 1.89...
Clearbridge Named One of Canada’s Top New Growth Companies
We're excited to announce that we've been included on the 2016 Startup 50 list! Published in the October issue of Canadian Business and at PROFITguide.com, the Startup 50 ranks young Canadian businesses on the basis of their percentage two-year revenue growth. Clearbridge Mobile ranked No. 32 on...