How Biometric Authentication is Shaping the Future of Mobile Banking
Biometrics, a form of measuring physical characteristics to verify one’s identity, was once a form of cutting-edge technology seen only in sci-fi movies. But with the increasing rates of reported fraud, many organizations are being pressured to find better security options and biometric authentication seems...
Location-Based Technology for Mobile Apps: Beacons vs. GPS vs. WiFi
While mobile technology has allowed us to break down geography and stay connected from anywhere, location is proving to be more important than ever. For many categories of mobile apps, personalization, context, and location are the trifecta of exceptional user experience. A personalized and contextually...
Mobile Ad Monetization: How to Generate Sustainable In-App Revenue
You’ve built an app that has a lot of potential in the app market and now you need to consider your monetization strategy. If your app doesn’t offer enough value beyond similar free options, or if you can’t prove that value upfront, many users will...
Mind the Product 2016 Recap: Driving Product Management Forward
Understanding the role of a Product Manager is more important than ever with the increasing pressure on businesses to not just deliver products, but to please their users with innovative products. Mind the Product Conference (MTPC) has matured from a small meet-up called Product Tank...
How to Research and Define an App Monetization Strategy
In our previous two posts, we discussed finding opportunity in the app market, focusing on identifying user pain points and conducting competitor research. In the context of creating your go-to-market app strategy, a logical extension of this is diving into how your app will generate...