10 Best Practices to Enhance Your Mobile App User Experience
The success of your app is contingent on a number of different factors, however, the most important one is the overall user experience (UX). Delivering a quality UX will make the difference between a successful mobile app and one that fails in the market. Without a thorough...
How to Maximize The Lifetime Value of Your Mobile App Users
User Lifetime Value (LTV) is the measure of a user’s value over a period of time. LTV is one of the most important mobile app metrics to track because it will help you reevaluate your acquisition strategy and estimate marketing costs based on the profitability...
Mobile App Analytics You Should be Tracking to Boost Performance
Developing and releasing a mobile app is just the first step in the long journey to delivering a top performing mobile app. Many users anticipate the release of a new app but are often left disappointed as expectations are unmet. The app market is saturated...
Connected TV Apps & Platform Fragmentation: What to Build For Next
Platform fragmentation has long been an issue for mobile developers, and it’s proving to be a challenge when it comes to TV apps, too. Changing media consumption behaviors and the proliferation of technologies that allow consumers to access content in new ways has forced entertainment...
Is a Soft Launch The Right Strategy For Your Mobile App?
You’ve built an app that you assume will be successful in the app market but how do you validate this before releasing to your primary market? You need to ensure that you’re entering the app market with a battle-tested product that will yield high user...
Sotheby’s International Realty Partners With Clearbridge to Launch Apple TV App
Last week, Sotheby’s International Realty Affiliates LLC announced the launch of the Sotheby’s International Realty® Apple TV app. Developed in partnership with Clearbridge Mobile, the app allows customers to browse nearly 50,000 luxury properties on a larger screen than ever before. The launch of the app...
The Essential Guide to Mobile App User Acquisition
Many companies often underestimate the time, effort, and resources needed for app awareness and acquisition before and after launching a mobile app. After a user has onboarded, you have a lot of data to work with such as retention, engagement, daily sessions, and lifetime value...
Biometric Authentication For Mobile Banking: What Banks Need to Know
Biometrics is quickly becoming a large part of our everyday lives. Every time we get a new passport, a photo is taken, a signature is used to sign off on important documents, or a fingerprint is scanned to unlock smartphone devices. The use of biometric...
Clearbridge Wins Three W3 Awards For The Second Consecutive Year
Clearbridge Mobile has received three W3 Silver Awards for the second year in a row for its work with OCAS on the Ontariocolleges.ca mobile app. The awards are the latest in a string of accolades that include the 2016 Startup 50 list of Canada’s top...
The 4-Step Process for a Worry Free Mobile A/B Test
If you’re new to mobile marketing, A/B testing can be a little bit intimidating. There’s a lot of information out there — experts study articles on who to target and what you should A/B test, but beginners might have a hard time getting started. How...