Overcoming tvOS Development Challenges: Focus, Animations, and Search
We’ve been flexing our tvOS development muscles on a number of projects over the past 2 months, and have identified a few common challenges that come with the territory. From our experience with tvOS, the aspects that presented the biggest obstacles were parallax animations, learning the...
Android vs. iOS: How To Choose The Right Platform To Build For
The ideal approach to mobile app development would be to create both Android and iOS apps from the get-go to reach the widest user base possible. However, this isn’t always feasible, for a number of reasons ranging from timeframe to budget, to resource constraints, etc....
Why Off-The-Shelf Retail Apps May Not Be Right For Your Company
The off-the-shelf software has many draws. Solutions come ready to go, meaning implementation is (typically) quick, and at least initially, such solutions are cost-effective. For retailers seeking mobile solutions, these benefits make off-the-shelf apps attractive. However, from a long-term strategy perspective, the build vs. buy debate...
Choosing The Right App Monetization Strategy
Build an app. Launch the app. Make lots of money. Wonderful sentiment, but it’s a bit more complicated than that. There is a massive amount of choice for users, with over 1.6 million apps in Google Play Store; 1.5 million apps in Apple’s App Store; and...
Why Retailers Need to Pay Attention to Mobile Personalization
Whether online, mobile, or in-store, customers expect a great experience. This is true for almost any industry, but in retail, where a well-rounded omnichannel path to purchase is becoming increasingly pervasive, experience is king. The key to boosting the customer experience? Personalization. On a high...
How to Use Push Notifications to Reduce App Churn
In the early stages of an app’s release, rapid growth is the focus, with user acquisition the most important metric for success. While it remains important as the app matures, user retention becomes equally – if not more – important. John Koetsier of VentureBeat even goes...
Contextual Content: Using Video Overlay Ads to Improve User Experience
Selecting the right ad serving solution is critical for any media company using an advertising-based model for their mobile app. The goal of maximizing ad revenue must be carefully balanced with providing the best user experience possible. If your users suffer from ad fatigue because...
6 Common Product Strategy Mistakes & How to Avoid Them
Products fail for a variety of reasons. Poor UX, poor functionality, no real value, etc. But often, the failure of a product can be attributed to mistakes made during the product definition stage – prior to development even beginning. Here are a list of common...